Federated Learning to Power Free Enterprise

The shift to a privacy-first world is irreversible: after the deprecation of third-party cookies and Apple’s App Tracking Transparency, companies face a daunting challenge: how to understand their users' preferences and deliver personalized experiences without compromising privacy.

Fantix is the first privacy-proof predictive analytics tool.

Federated Insights.
Fantix derives insights from a federation of brands who pool abstractions of their data. Abstractions are anonymous, aggregated, irreversible representations of data sets. Members may join the federation to obtain insights (for a fee), to monetize, or both. Fantix produces aggregated insights by comparing the abstractions of members looking for insights to those of members who have opted into monetizing their data.

Dataless Personalization

Fantix harness the power of probabilistic AI models to deliver actionable user insights. By referencing the anonymized and aggregated data of our federation, Fantix’s API generates real-time, accurate predictions of a single users' preferences and key attributes. Use this to increase lifetime value and retention by providing tailored recommendations and offers without compromising user privacy.

https://www.fantix.ai/

Date of investment October, 2023

Offices New York, USA